Video Storytelling On A Budget

Ron Watermon • January 21, 2023

A Helpful Guide for PR Professionals

St. Louis, MO – January 21, 2023 - Creating compelling video content for your clients is a must for PR professionals looking to stay competitive in today's digital landscape. But with client budgets often being a concern, it can be challenging to produce high-quality videos without breaking the bank.

Our market research with PR agencies revealed that most agencies outsource their video production and can spend a sizeable portion of their budget on a single video. A few folks I spoke to told me it wasn’t the overall spend that was a problem for their client, but the amount of video content that was produced for what they had budgeted.

One three-minute video every few months isn’t enough in world where you should sharing video content weekly. Today you need to sharing videos consistently like you are a media outlet. The problem is the basic economic model that most PR agencies use isn’t designed to crank out a lot of high-quality content. The budget is built around a one and done model.

The average spend on a three-minute video is between $20,000 and $30,000 depending on your market. Most mid-to-large PR agencies have clients that don’t bat an eye at spending that kind of money on video, but they expect much more than what is delivered.

They want more bang for their $30K than one video. So in reality, the budget matters. Your client doesn't have an endless well of money to spend on video. You need to meet a reasonable budget.

By being strategic and resourceful, PR professionals can create many professional-quality videos on a budget. You simply have be STORYSMART about it. And I’m not saying you have to hire us, I’m saying you need to follow our value driven approach that is very much budget focused.

I’ll admit that I’ve been trained to throw nickels around like they are manhole covers. It is ingrained in my upbringing and, frankly it was reinforced in spades during my time with the St. Louis Cardinals. The Cardinals are not competitive because they outspend their competition. To the contrary. Every decision is weighed against the budget with a keen eye toward return on investment.

You need to take that same approach with your video storytelling. You need to be needs focused and very strategic about what you invest in when it comes to your story on screen.

First and foremost, it's important to have a clear plan in place. This means identifying the goals of the video, the target audience, and the key messages you want to convey. By having a clear plan, you can ensure that your video is focused and effective.

Next, consider the equipment and resources you have available. Many smartphones and digital cameras now have high-quality video capabilities, and editing software like iMovie and Lightworks are free and easy to use. With the right equipment and software, you can create professional-looking videos with minimal costs.

Too many professionals assume that they need to hire a firm with that only works with the most expensive cameras in the business. More often than not, that is nonsense. Technology has democratized the process of telling your story on screen. It isn’t about equipment; it is about how you use to tell a story.

I don’t see STORYSMART keeping up with camera arms race that is being waged between some of pricey studios that sell production. We don’t sell production. We sell storytelling. And candidly, if we have a client who needs a high-end work we can hire out one of arms race leaders.

The fact is that a great story could be told using an iPhone if you hire great storyteller.

The key to value driven storytelling is being intentional about what you need and being smart about reusing and recycling.

A cost-effective strategy is to repurpose existing content. Instead of starting from scratch, consider using footage or images from previous projects or events. You can also use stock footage or images to supplement your own content. We do it all the time. And it works.

Finally, don't be afraid to get creative and think outside the box. For example, you can use animation or motion graphics to create visually engaging videos without the need for costly equipment or locations. You can hire a good animator on Fiverr or Upwork.

When we started our business, we hired an animator to do a whiteboard animation and spend under $200. Today, you can do some pretty cool things on Canva. You get the idea, think out of the box.

In addition, when it comes to storytelling, Brand journalism is a cost-effective way to create engaging video content. By using brand journalism, you can create authentic and compelling stories that align with your brand's values and mission. Not only it is cost-effective because it doesn’t involve weeks of script writing, it also helps to establish trust and credibility with the target audience because it is an honest and authentic process built around an on-camera interview.

In conclusion, by being strategic and resourceful, PR professionals can create professional-quality videos on a budget. By having a clear plan in place, utilizing the equipment and resources available, repurposing existing content, and getting creative, PR professionals can create compelling video stories that connect with their audience and help to establish their brand as a thought leader in the industry.

-- Ron Watermon with ghostwriting assistance from OpenAI (ChatGPT)


About STORYSMART

You have a story to bring to the screen, but you don't have the time or resources to do it yourself. Telling your story well with video can be hard. And let’s be brutally honest. No app will turn you into a great filmmaker. Few can produce a do-it-yourself (DIY) video or film we actually want to watch, much less remember.

To do justice to your story on screen, you need the right skills and equipment, not to mention time, money and talent.

That is why STORYSMART developed our premium video storytelling as a service. We help clients tell their story in the amazing way they deserve with a proprietary done-for-you video storytelling service unlike any other.

STORYSMART provides a nationwide premium video storytelling service that empowers clients to have their stories told professionally while retaining their intellectual property rights as though they did it themselves.

STORYSMART provides clients an experienced television reporter or journalist filmmaker to help them tell their story following our proprietary high-integrity brand journalism system. Our transparently priced premium services for agencies, businesses and families ensures that each client gets an authentic, high-quality story they own the intellectual property rights on forever.


About Ron Watermon

Ron Watermon is the founder and CEO of STORYSMART, a premium video storytelling technology startup that empowers anyone to have their stories told professionally while ensuring they retain the intellectual property rights on their productions.

A creative and innovative communications leader with nearly three decades of experience, prior to founding STORYSMART, Ron was responsible for modernizing the St. Louis Cardinals communications by leading the team’s investment in video storytelling, brand journalism, fan engagement and social media.

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July 22, 2025, St. Louis, MO - There’s a line in Jerry Maguire that has always stuck with me. Young Ray asks his mom, “What’s wrong, Mom?” And she replies: “ First class is what’s wrong, honey. It used to be a better meal. Now it’s a better life. ” That line hits hard. Because access—access to opportunity, tools, and professionals—changes everything. And when it comes to storytelling, access has long been unequal. For decades, only a small group of insiders had the power to tell stories at the highest level. If you weren’t already in Hollywood or publishing, your story stayed in coach—often ignored, misrepresented, or lost. I wrote STORYSMART® Storytelling for ALL to change that. This book is a roadmap. It’s designed to give you—whether you’re a public figure, entrepreneur, athlete, or someone with a life story worth telling—the same tools used by insiders. The same strategies that power studios, presidents, billion-dollar production companies, and bestselling memoirs. It’s also deeply personal. I’ve seen too many remarkable true stories disappear because people didn’t know how to protect them—or worse, were taken advantage of. I’ve felt like an outsider myself. And I know what it means to want your story told right. That’s why I developed the STORYSMART® Framework. To empower people with meaningful stories to protect their rights, preserve their vision, and share it with the world—on their own terms. I’m making the Author’s Note from the book available as a free PDF download as part of this post. And if you’ve got 90 seconds, I invite you to watch the short video message from me below. This is your story. Let’s tell it the right way. About The Book In a world hungry for authentic narratives, STORYSMART® Storytelling for ALL™ : How to Take Control, Own Your True Story and Profit Like a Hollywood Insider delivers a rare insider’s guide to turning a true story into a cultural and financial asset while maintaining control. Designed for public figures, entrepreneurs, and individuals with powerful life stories, the book introduces the STORYSMART® Way, a step-by-step framework to organize, preserve, and professionally develop your story for books, film, and television. The book pulls back the curtain on how stories move through publishing, Hollywood, and streaming—and empowers readers to navigate the process like seasoned insiders. Topics include copyright and licensing, collaborating with elite-level professional filmmakers and ghostwriters, developing a pitch-ready treatment, and monetizing true stories through publishing, streaming, and merchandising. STORYSMART Storytelling for ALL is available currently as both a paperback and e-book. It will be available soon be in hardcover and audiobook formats. About the Author Ron Watermon is the founder of STORYSMART®, a cinematic storytelling consulting service and story development film studio. A lawyer, filmmaker, and Emmy-nominated television producer and writer, Ron’s led strategic communications for an MLB team, advised high-profile clients, and has produced both film and television productions. Ron lives in St. Louis with his family. Learn more about Ron at storysmart.net and ronwatermon.com #STORYSMART #StorytellingForAll #NewBook #MediaRights #TrueStories #BookLaunch
By Ron Watermon April 24, 2025
We are honored to share some big news. Our documentary, A Steak Guerrilla in St. Louis: The Dr. Arturo Taca Story, has been selected as one of five projects to receive funding from the St. Louis Film Project , a collaboration between the Regional Arts Commission (RAC) of St. Louis and Continuity . This recognition comes from a highly competitive pool of 115 applicants. The grant—up to $100,000—represents a decisive vote of confidence in our story and our approach to telling it. It also offers meaningful momentum as we enter the next phase of production. Most importantly, it reinforces what we believe: Dr. Arturo Taca’s story matters and deserves to be told. A Story Rooted in St. Louis — and Felt Across the World “A Steak Guerrilla in St. Louis” is a documentary rooted in the unlikely convergence of midwestern Americana and Filipino resistance. It follows the story of Dr. Arturo M. Taca, a Filipino surgeon and political exile who made St. Louis his home while taking a stand against Ferdinand Marcos's brutal dictatorship. Before terms like “fake news” and “disinformation” became common in American discourse, Dr. Taca uncovered the truth behind the Philippine president's fraudulent war record. That investigation began here—in dusty archives just outside of St. Louis—and set off a chain of events that toppled a brutal dictator. Our film uses a hybrid storytelling format, combining animated reenactments, interviews, and archival research to tell this story in an emotionally resonant and visually striking way. The Grant That Helps Make It Possible The St. Louis Film Project grant, funded through RAC and administered by Continuity, is part of an initiative to uplift the film community in St. Louis. RAC’s press release states that the fund was created to “support local filmmakers and organizations to tell stories rooted in St. Louis.” The evaluation process was rigorous. “Choosing five projects from over 100 submissions was no easy feat," said Vanessa Cooksey, President of RAC. "The talent and stories presented were incredible.” That’s why being one of the five chosen is more than just a financial boost—it affirms this story’s value and connection to our community. It means much to us, and we don’t take it lightly. A Delayed Start But a Firm Deadline While the grant announcement arrived months later than initially expected, we’ve been working behind the scenes to be ready to go once we receive funding. With this grant officially in place, we’re full steam ahead. The grant contractually obligates us to deliver the completed film by January 2026. That’s a fast turnaround in documentary filmmaking, especially for a story with historical depth, international relevance, and a visual style that blends live action with animation. That means every day counts. While the grant covers significant production costs, it also comes with essential parameters: 75% of funds must be spent within the City of St. Louis. We’re proud of that requirement—it aligns with our belief in investing locally and elevating regional talent. But it also means we must be innovative, strategic, and resourceful with every dollar we spend. We have our entire team in place, minus one critical position. We need a gifted DP to join our elite team. We are eager to work with a tremendous city-based production company or cinematographer who calls St. Louis home. If you know a great cinematographer who would like to join us, please have them email me at ron@storysmart.net. Why We’re Still Seeking Donor Support Even with the RAC grant, bringing this film to life in the way it deserves will take more. Animation, archival licensing, original score composition, color grading, distribution planning—it all adds up. And some of this can't be sourced in a way that fits grant guidelines. And because of the ambitious deadline, we’ll need to scale quickly without cutting corners. That’s where you come in. We’re seeking additional donor support to help us: Expand our animation sequences and visual storytelling capacity. Secure the rights to key archival materials that deepen the film’s historical accuracy. Shoot at least a couple of interviews with key individuals who live outside our region, including the Philippines. Invest in editorial and post-production tools that allow us to move efficiently without sacrificing quality. Ensure the finished film reaches the broadest possible audience, from film festivals to classrooms to international broadcast platforms. 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And when we do, we’ll bring a hidden chapter of St. Louis history that reverberates far beyond our city limits. Thank you for sharing this journey with us, and a special thanks to each member of our talented filmmaking team. I'm grateful for your willingness to work to bring this story to the screen, your patience through this process, and your unselfish (uncompensated) work to make it happen. I have no doubt it will all be worth it! --Ron Watermon, Executive Producer & Director, A Steak Guerrilla in St. Louis: The Dr. Arturo M. Taca Story
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At STORYSMART®, we’ve built a reputation for helping clients transform their personal histories from disorganized “blobs” of information into polished copyright-protected storytelling source materials so they can make the most of their story. Using a blend of high-end documentary filmmaking and museum-level digital archival services, we specialize in helping people tell their stories while they're still very much alive to guide the process. Our service is designed to help them shape their own narrative while maintaining control of their IP. In some respects, our core service would fit neatly in what studio executives would describe as the pre-production phase. It is designed to get all the source materials together in advance of storytelling. Most importantly, it is about preserving and developing a solid foundation in story IP. World building and character development with a focus on bullet-proof exclusive intellectual property. It is the kind of thing Hollywood agents and entertainment lawyers do for their clients. But with A Steak Guerrilla in St. Louis: The Dr. Arturo M. Taca Story , we’re charting new territory. This time, we’re not just helping someone prepare to tell their story—we’re taking the lead in the telling by producing an independently financed documentary about a remarkable man who passed away more than 27 years ago. He isn't here to lead the effort. This project represents a logical evolution for STORYSMART®: developing a hybrid model that blends independent filmmaking with family collaboration, allowing us to control the intellectual property (IP) while inviting Hollywood creatives to share in the equity. In a sense, pun intended, we are flipping the script a bit. We seek to pioneer a new way of bringing true stories to the screen, and we’re excited to share this journey with you while honestly admitting we are not entirely sure it will actually work. Our goal is to develop a truly collective collaborative model that grows the pie and benefits all involved. Rejecting exploitation and aligning roles to play to everyone's strength to forge a new path for true stories to the make it the screen. From Chaos to Cinema: Our Mission at STORYSMART® In our core business, we guide clients through the overwhelming “blob” phase of their personal histories—where ideas and materials are scattered and disorganized—getting them to a refined collection of copyright protected storytelling source materials that ensures they are fully ready for filmmaking, publishing, and much more. It is meaningful and rewarding work that makes a real difference for our clients. We work with individuals and families who are passionate about preserving their legacies, helping them turn their stories into lasting works of art they own. This approach ensures that our clients retain creative control and ownership over their narratives so they can make the most of their story. We put them in the driver's seat of the professional storytelling process like an agent might do for a celebrity. Whether it’s producing a feature documentary, writing a best selling memoir, or simply conducting a cinematic interview, the result is a legacy project that captures the essence of their life and experiences for future generations. It’s a process that centers around our clients’ involvement, their voice, and their vision. In many respects it mirrors the best practice pre-production research process deployed by the greatest documentary filmmakers like Ken Burns. It is tailored for an elite level of clients that demand excellence every step of the way, but it isn't for everyone. Why is that? It is a significant investment. The client pays us on fee-for-service basis. They own it as though they did it themselves. This model is ideal for client's who expect to remain in the drivers seat. We essentially act as a ghostwriting service, but with a cinematic spin on that idea. What sets A Steak Guerrilla apart is that this isn’t a high-end fee-for-service project. It isn't for a public figure, an organization or a high-net-worth highly accomplished individual. The biggest difference is huge to us. We are not being paid to do it. We are investing our own time and our own money to bring the story to the screen. We are essentially functioning as an independent filmmaker or studio. Same as any other. But not entirely. We are offering our client the opportunity to invest in order to be a joint venture partner in the project. Or if they don't want to invest, we will own the film ourselves as independent filmmakers. This is a STORYSMART®-led initiative where we’re not only producing the film in collaboration with great filmmakers but also developing new intellectual property in collaboration with Dr. Arturo M. Taca’s family. We are working to raise the money to make it happen. This marks a significant evolution in how we operate, highlighting our ability to innovate and adapt in the world of storytelling. Our goal is to develop a new way that democratizes access to great storytelling, while also making it a win-win-win for all involved. A Hybrid Approach to Filmmaking Our work on A Steak Guerrilla represents an innovative middle ground between independent production where the filmmaker owns it all and the traditional work-for-hire models where the client owns it all. It’s a hybrid approach that brings together the best of both worlds: - Independent Control: By leading the fundraising and production efforts, we as a team retain control over the creative direction and the IP, ensuring the story is told with integrity and impact. - Collaborative Partnerships: We’re working hand-in-hand with Dr. Taca’s family to honor their legacy while also inviting Hollywood creatives to contribute their talents with an equity stake in the project. This model is breaking new ground in the film industry, demonstrating how filmmakers, families, and creatives can work together in a collaborative collective to bring untold stories to life. Assuming Dr. Taca's family invests, they join us as equity parters. If they don't invest money, but simply provide access to the story, we will make sure they share in the profits. It is a win-win approach that ensures all parties have a vested interest in the project’s success while maintaining creative alignment and authenticity. Why This Story Matters Now Dr. Arturo M. Taca’s story is one of resilience, heroism, and humanity —a story that still resonates deeply today. More than 27 years after his passing, A Steak Guerrilla aims to shine a light on his remarkable story. For the Filipino community and the global diaspora, it’s a chance to celebrate a shared history of resilience and pride that might otherwise be lost to history. For broader audiences, it’s an opportunity to learn about an unsung hero whose story deserves to be part of the global narrative. At STORYSMART®, we believe stories like this are more important than ever. In an era where historical narratives are often simplified or overlooked, A Steak Guerrilla seeks to provide depth, context, and emotional resonance. It’s a film that not only preserves history but also inspires future generations. What to Expect from the Steak Guerrilla Documentary The Steak Guerrilla documentary will be a deeply moving exploration of Dr. Arturo M. Taca’s life and legacy, told through a combination of expert interviews, animated reenactments, and never-before-seen archival materials. Key elements of the film will include: - Firsthand Accounts: Through interviews with family members, historians, and those familiar with his life, the film will provide an intimate look at Dr. Taca’s courageous actions and their lasting impact. - Archival Materials: Using photographs, documents, and his unpublished personal memoir, the documentary will reconstruct the historical context in vivid detail, allowing viewers to immerse themselves in the era. - Animated Reenactments: To bring critical moments of Dr. Taca’s story to life, we will incorporate carefully crafted reenactments that highlight key events, including his covert efforts to aid guerrilla fighters. - Global Perspective: The film will explore the broader implications of Dr. Taca’s work, connecting his story to the larger narrative of Filipino resilience and the shared sacrifice to restore democracy to the Philippines. With this rich tapestry of storytelling techniques, Steak Guerrilla will honor the past while engaging contemporary audiences with its universal themes of courage, humanity, and the enduring contribution of one man’s actions. A Vision for the Future of Storytelling With A Steak Guerrilla , we’re proving that stories can be brought to the screen in a way that benefits everyone involved: - Families retain a say in how their legacies are shared. - Creatives receive a stake in the project, ensuring alignment and investment in its success and any derivative storytelling that results from their work. - Audiences gain access to stories that inspire, educate, and connect across cultures and generations. This isn’t just about one film. It’s about creating a sustainable, collaborative model for storytelling that empowers families, filmmakers, and creatives to work together in new ways. For us, it is about providing Storytelling For ALL™ and Filmmaking For ALL™ By bridging the gap between traditional work-for-hire services and fully independent productions, STORYSMART® is pioneering a model that ensures all stakeholders have a voice and a share in the project’s outcome. This hybrid approach is not only innovative but also necessary. As the storytelling landscape evolves, so too must the ways in which we approach collaboration, ownership, and equity. A Steak Guerrilla is a blueprint for what’s possible when filmmakers and families work together to honor the past while shaping the future of storytelling. Help Us Bring A Steak Guerrilla to Life We’re thrilled to embark on this journey and invite you to join us in bringing A Steak Guerrilla to life. Follow the project’s progress on Facebook, LinkedIn, and at steakguerrilla.com . Together, we can ensure that Dr. Taca’s legacy—and countless other untold stories—live on for generations to come. Stay tuned for updates and thank you for supporting this bold new vision for storytelling. Whether through engagement, financial support, or simply sharing the story with others, you can play a part in helping us redefine how remarkable true stories are brought to the screen. About STORYSMART® Nothing is more enduring than a beautiful film that brings a story alive on screen and in our hearts. Great stories demand nothing less than cinematic Hollywood storytelling. STORYSMART® specializes in helping mission-driven organizations and public figures make the most of their story using a proprietary approach that blends Hollywood cinematic storytelling with museum-like collection curation and story-focused brand licensing. STORYSMART® redefines Hollywood production by partnering with clients to develop their story into a film, allowing them to control their IP rights and benefit financially as their story is produced by the best filmmakers and storytellers.
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