Using the 7 Story Archetypes to Craft Compelling Documentaries for Non-Profits

STORYSMART® • June 15, 2024

Why A Topic Is Not A Story

St. Louis, MO – June 15, 2024 - In the realm of documentary filmmaking, there is a significant distinction between simply presenting a topic and telling a compelling story.

As Michael Moore says, "Don’t make a documentary—make a movie!"

This mindset shifts the focus from mere information dissemination to engaging and inspiring storytelling. For non-profit organizations aiming to amplify their mission through documentary films, utilizing the 7 story archetypes can transform a dry topic into a powerful narrative that captivates and moves audiences to action.


Why a Topic Is Not a Story

A topic, such as climate change, poverty, or animal rights, is merely the subject matter. It provides the context but not the narrative arc that keeps viewers engaged. A story, on the other hand, is an organized series of events that involves characters, conflict, and resolution. It is this story that resonates with audiences, not the topic alone.

The biggest mistake many documentary filmmakers make is setting out to make a documentary film without a clear idea of the story they want to tell. They simply pick up a camera and start doing interviews fishing for a story. They often end up with hundreds of hours of footage they spend months or years going through to pull out a story. In the end, only a fraction of what they gathered ends up in their final film.

Documentary films should not be fishing expeditions where filmmakers wander aimlessly hoping to find a narrative through journalistic interviews. Instead, they must be well-planned efforts to tell a compelling story in an entertaining way that can move an audience, even if they initially know or care nothing about the topic.

A good story will draw in an audience that knows nothing about a topic. A great story will reach their heart and move them to action, which is the primary reason a mission-driven organization should absolutely invest in filmmaking in the first place.

The Origins and Importance of the 7 Story Archetypes

The 7 story archetypes come from Christopher Booker’s seminal work , The Seven Basic Plots: Why We Tell Stories . Booker identifies these archetypes as fundamental narrative patterns that have been used across cultures and time periods. Each archetype taps into universal human experiences and emotions, making them powerful tools for storytelling.

By identifying which archetype best suits your documentary early in the production process, filmmakers can focus their efforts on capturing the right footage, avoiding the waste of time and resources on irrelevant material. This targeted approach ensures a more coherent and engaging final product.


The 7 Story Archetypes

Here’s how non-profits can leverage the 7 story archetypes to craft impactful documentaries:


1. Overcoming the Monster

Definition: A protagonist faces a great evil or monstrous force and ultimately overcomes it.

Example: The Ivory Game (2016)


Application (story map):

1. Identify the Monster: In your documentary, the "monster" could be a systemic issue like illegal wildlife trafficking, a corrupt corporation, or a devastating disease.

2. Hero's Journey: Highlight the efforts of individuals or groups battling against this force.

3. Set the Stakes: Show what is at risk if the monster is not defeated.

4. Resolution: Document the ultimate triumph over the monster, inspiring viewers with a message of hope and resilience.

For a non-profit focused on wildlife conservation, a documentary about the fight against poaching can transform the abstract issue of animal endangerment into a gripping narrative of survival and heroism.


2. Rags to Riches

Definition: The protagonist rises from a lowly position to greatness.

Example: Man on Wire (2008)

Application (story map):

1. Transformation: Document an individual's journey from humble beginnings to significant achievement, emphasizing their perseverance and talent.

2. Challenges: Showcase the obstacles they overcome and the pivotal moments that lead to their success.

3. Inspiration: End with the protagonist achieving their goal, providing a powerful message of hope and determination.

A non-profit working in education might tell the story of a disadvantaged student who, through scholarship programs, rises to become a leader in their field, thus illustrating the transformative power of education.


3. The Quest

Definition: The protagonist and companions set out to acquire an important object or to get to a specific location, facing many obstacles along the way.

Example: The Rescue (2021)

Application (story map):

1. Clear Goal: Define a mission or objective that the characters are striving to achieve.

2. Journey: Document the steps taken to reach this goal, including the challenges and allies met along the way.

3. Obstacles: Highlight the various hurdles that must be overcome.

4. Resolution: Conclude with the successful completion of the quest, providing a sense of achievement and purpose.

For a non-profit focused on environmental conservation, a quest narrative might follow a team of scientists and activists working to save an endangered ecosystem, illustrating their dedication and the stakes involved.


4. Voyage and Return

Definition: The protagonist goes to a strange land and, after overcoming the threats it poses to them, they return with nothing but their experience.

Example: Into the Inferno (2016)

Application (story map):

1. Voyage: Take the audience on a journey to an unfamiliar place or situation.

2. Strangeness: Emphasize the challenges and discoveries made in this new environment.

3. Return: Show the protagonist’s return and how the experience has changed them.

4. Impact: Highlight the lessons learned and their broader implications.

A non-profit working in disaster relief might document the journey of volunteers to a disaster-stricken area, showcasing their experiences and the impact of their work both on the affected community and themselves.


5. Comedy

Definition: Light and humorous character with a happy or cheerful ending; a story that hinges on a misunderstanding or mistaken identity.

Example: The King of Kong: A Fistful of Quarters (2007)

Application (story map):

1. Humorous Elements: Focus on the lighter, more amusing aspects of the story or characters.

2. Misunderstandings: Document situations that lead to humorous confusion or conflict.

3. Resolution: Ensure the story resolves in a light-hearted and satisfying way.

A non-profit focused on community building might create a documentary about a quirky local event or tradition, using humor to highlight the community’s unique character and the importance of cultural heritage.


6. Tragedy

Definition: The protagonist is a hero with one major flaw or a great mistake which is their undoing.

Example: Amy (2015)

Application (story map):

1. Tragic Hero: Center the story around a protagonist with a fatal flaw or who makes a grave mistake.

2. Downfall: Document the events leading to their downfall.

3. Consequences: Highlight the impact of the tragedy on the individual and others.

4. Reflection: Use the story to evoke empathy and prompt reflection on broader social issues.

A non-profit addressing substance abuse might tell the story of a talented individual whose life is derailed by addiction, using their narrative to underscore the need for better support systems and awareness.


7. Rebirth


Definition: An event forces the main character to change their ways and often become a better individual.

Example: The Work (2017)

Application (story map):

1. Transformation Trigger: Identify the event or series of events that lead to the protagonist’s transformation.

2. Growth: Document the process of change and self-realization.

3. Renewal: Conclude with the protagonist’s rebirth, emphasizing their new outlook and the impact on their life.

A non-profit focused on criminal justice reform might document the journey of a former inmate who, through rehabilitation programs, turns their life around and contributes positively to society.


Michael Moore's Insight: Make a Movie, Not a Sermon

Michael Moore emphasizes the importance of storytelling in documentaries: “ If you want to make a political speech, you can join a party, you can hold a rally. If you want to give a sermon, you can go to the seminary, you can be a preacher. If you want to give a lecture, you can be a teacher. But you’ve chosen to be filmmakers. So make a movie.

This underscores the idea that documentaries should be crafted as films with strong narratives that engage audiences emotionally and intellectually.

Moore also points out that documentaries should not feel like a “ college lecture ” or “ medicine .” They should entertain and inspire, not just inform.

By using the 7 story archetypes, filmmakers can ensure their documentaries are compelling and accessible, drawing in audiences who might otherwise be uninterested in the topic.


Conclusion: Turning Topics into Stories

For non-profit organizations, the challenge lies in turning important but often dry topics into engaging stories that resonate with a broad audience. By applying the 7 story archetypes, filmmakers can craft narratives that not only inform but also entertain and inspire action. Remember, a great story has the power to move people, regardless of their initial interest in the topic. Embrace the art of storytelling, and your documentary can become a powerful tool for change.


About STORYSMART®

Nothing is more enduring than a beautiful film that brings a story alive on screen and in our hearts. Great stories demand nothing less than cinematic Hollywood storytelling. STORYSMART® specializes in helping mission-driven organizations and public figures make the most of their story using a proprietary approach that blends Hollywood cinematic storytelling with museum-like collection curation and story-focused brand licensing.

STORYSMART® redefines Hollywood production by partnering with clients to develop their story into a film, allowing them to control their IP rights and benefit financially as their story is produced by the best filmmakers and storytellers.

STORYSMART® offers a range of services from story preservation digital archive services like those used by Oprah Winfrey, Bon Jovi and Billy Graham, to story development, screenwriting, licensing, and professional documentary filmmaking.

STORYSMART® is ideal for clients interested in controlling and monetizing their own storytelling through story-based media production, publishing, and merchandising.

Learn more about our customized white glove approach and book your FREE CONFIDENTIAL consultationat storysmart.net

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By Ron Watermon April 24, 2025
We are honored to share some big news. Our documentary, A Steak Guerrilla in St. Louis: The Dr. Arturo Taca Story, has been selected as one of five projects to receive funding from the St. Louis Film Project , a collaboration between the Regional Arts Commission (RAC) of St. Louis and Continuity . This recognition comes from a highly competitive pool of 115 applicants. The grant—up to $100,000—represents a decisive vote of confidence in our story and our approach to telling it. It also offers meaningful momentum as we enter the next phase of production. Most importantly, it reinforces what we believe: Dr. Arturo Taca’s story matters and deserves to be told. A Story Rooted in St. Louis — and Felt Across the World “A Steak Guerrilla in St. Louis” is a documentary rooted in the unlikely convergence of midwestern Americana and Filipino resistance. It follows the story of Dr. Arturo M. Taca, a Filipino surgeon and political exile who made St. Louis his home while taking a stand against Ferdinand Marcos's brutal dictatorship. Before terms like “fake news” and “disinformation” became common in American discourse, Dr. Taca uncovered the truth behind the Philippine president's fraudulent war record. That investigation began here—in dusty archives just outside of St. Louis—and set off a chain of events that toppled a brutal dictator. Our film uses a hybrid storytelling format, combining animated reenactments, interviews, and archival research to tell this story in an emotionally resonant and visually striking way. The Grant That Helps Make It Possible The St. Louis Film Project grant, funded through RAC and administered by Continuity, is part of an initiative to uplift the film community in St. Louis. RAC’s press release states that the fund was created to “support local filmmakers and organizations to tell stories rooted in St. Louis.” The evaluation process was rigorous. “Choosing five projects from over 100 submissions was no easy feat," said Vanessa Cooksey, President of RAC. "The talent and stories presented were incredible.” That’s why being one of the five chosen is more than just a financial boost—it affirms this story’s value and connection to our community. It means much to us, and we don’t take it lightly. A Delayed Start But a Firm Deadline While the grant announcement arrived months later than initially expected, we’ve been working behind the scenes to be ready to go once we receive funding. With this grant officially in place, we’re full steam ahead. The grant contractually obligates us to deliver the completed film by January 2026. 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Why We’re Still Seeking Donor Support Even with the RAC grant, bringing this film to life in the way it deserves will take more. Animation, archival licensing, original score composition, color grading, distribution planning—it all adds up. And some of this can't be sourced in a way that fits grant guidelines. And because of the ambitious deadline, we’ll need to scale quickly without cutting corners. That’s where you come in. We’re seeking additional donor support to help us: Expand our animation sequences and visual storytelling capacity. Secure the rights to key archival materials that deepen the film’s historical accuracy. Shoot at least a couple of interviews with key individuals who live outside our region, including the Philippines. Invest in editorial and post-production tools that allow us to move efficiently without sacrificing quality. Ensure the finished film reaches the broadest possible audience, from film festivals to classrooms to international broadcast platforms. 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It is the kind of thing Hollywood agents and entertainment lawyers do for their clients. But with A Steak Guerrilla in St. Louis: The Dr. Arturo M. Taca Story , we’re charting new territory. This time, we’re not just helping someone prepare to tell their story—we’re taking the lead in the telling by producing an independently financed documentary about a remarkable man who passed away more than 27 years ago. He isn't here to lead the effort. This project represents a logical evolution for STORYSMART®: developing a hybrid model that blends independent filmmaking with family collaboration, allowing us to control the intellectual property (IP) while inviting Hollywood creatives to share in the equity. In a sense, pun intended, we are flipping the script a bit. We seek to pioneer a new way of bringing true stories to the screen, and we’re excited to share this journey with you while honestly admitting we are not entirely sure it will actually work. Our goal is to develop a truly collective collaborative model that grows the pie and benefits all involved. Rejecting exploitation and aligning roles to play to everyone's strength to forge a new path for true stories to the make it the screen. From Chaos to Cinema: Our Mission at STORYSMART® In our core business, we guide clients through the overwhelming “blob” phase of their personal histories—where ideas and materials are scattered and disorganized—getting them to a refined collection of copyright protected storytelling source materials that ensures they are fully ready for filmmaking, publishing, and much more. It is meaningful and rewarding work that makes a real difference for our clients. We work with individuals and families who are passionate about preserving their legacies, helping them turn their stories into lasting works of art they own. This approach ensures that our clients retain creative control and ownership over their narratives so they can make the most of their story. We put them in the driver's seat of the professional storytelling process like an agent might do for a celebrity. Whether it’s producing a feature documentary, writing a best selling memoir, or simply conducting a cinematic interview, the result is a legacy project that captures the essence of their life and experiences for future generations. It’s a process that centers around our clients’ involvement, their voice, and their vision. In many respects it mirrors the best practice pre-production research process deployed by the greatest documentary filmmakers like Ken Burns. It is tailored for an elite level of clients that demand excellence every step of the way, but it isn't for everyone. Why is that? It is a significant investment. The client pays us on fee-for-service basis. They own it as though they did it themselves. This model is ideal for client's who expect to remain in the drivers seat. We essentially act as a ghostwriting service, but with a cinematic spin on that idea. What sets A Steak Guerrilla apart is that this isn’t a high-end fee-for-service project. It isn't for a public figure, an organization or a high-net-worth highly accomplished individual. The biggest difference is huge to us. We are not being paid to do it. We are investing our own time and our own money to bring the story to the screen. We are essentially functioning as an independent filmmaker or studio. Same as any other. But not entirely. We are offering our client the opportunity to invest in order to be a joint venture partner in the project. Or if they don't want to invest, we will own the film ourselves as independent filmmakers. This is a STORYSMART®-led initiative where we’re not only producing the film in collaboration with great filmmakers but also developing new intellectual property in collaboration with Dr. Arturo M. Taca’s family. We are working to raise the money to make it happen. This marks a significant evolution in how we operate, highlighting our ability to innovate and adapt in the world of storytelling. Our goal is to develop a new way that democratizes access to great storytelling, while also making it a win-win-win for all involved. A Hybrid Approach to Filmmaking Our work on A Steak Guerrilla represents an innovative middle ground between independent production where the filmmaker owns it all and the traditional work-for-hire models where the client owns it all. It’s a hybrid approach that brings together the best of both worlds: - Independent Control: By leading the fundraising and production efforts, we as a team retain control over the creative direction and the IP, ensuring the story is told with integrity and impact. - Collaborative Partnerships: We’re working hand-in-hand with Dr. Taca’s family to honor their legacy while also inviting Hollywood creatives to contribute their talents with an equity stake in the project. This model is breaking new ground in the film industry, demonstrating how filmmakers, families, and creatives can work together in a collaborative collective to bring untold stories to life. Assuming Dr. Taca's family invests, they join us as equity parters. If they don't invest money, but simply provide access to the story, we will make sure they share in the profits. It is a win-win approach that ensures all parties have a vested interest in the project’s success while maintaining creative alignment and authenticity. Why This Story Matters Now Dr. Arturo M. Taca’s story is one of resilience, heroism, and humanity —a story that still resonates deeply today. More than 27 years after his passing, A Steak Guerrilla aims to shine a light on his remarkable story. For the Filipino community and the global diaspora, it’s a chance to celebrate a shared history of resilience and pride that might otherwise be lost to history. For broader audiences, it’s an opportunity to learn about an unsung hero whose story deserves to be part of the global narrative. At STORYSMART®, we believe stories like this are more important than ever. In an era where historical narratives are often simplified or overlooked, A Steak Guerrilla seeks to provide depth, context, and emotional resonance. It’s a film that not only preserves history but also inspires future generations. What to Expect from the Steak Guerrilla Documentary The Steak Guerrilla documentary will be a deeply moving exploration of Dr. Arturo M. Taca’s life and legacy, told through a combination of expert interviews, animated reenactments, and never-before-seen archival materials. Key elements of the film will include: - Firsthand Accounts: Through interviews with family members, historians, and those familiar with his life, the film will provide an intimate look at Dr. Taca’s courageous actions and their lasting impact. - Archival Materials: Using photographs, documents, and his unpublished personal memoir, the documentary will reconstruct the historical context in vivid detail, allowing viewers to immerse themselves in the era. - Animated Reenactments: To bring critical moments of Dr. Taca’s story to life, we will incorporate carefully crafted reenactments that highlight key events, including his covert efforts to aid guerrilla fighters. - Global Perspective: The film will explore the broader implications of Dr. Taca’s work, connecting his story to the larger narrative of Filipino resilience and the shared sacrifice to restore democracy to the Philippines. With this rich tapestry of storytelling techniques, Steak Guerrilla will honor the past while engaging contemporary audiences with its universal themes of courage, humanity, and the enduring contribution of one man’s actions. A Vision for the Future of Storytelling With A Steak Guerrilla , we’re proving that stories can be brought to the screen in a way that benefits everyone involved: - Families retain a say in how their legacies are shared. - Creatives receive a stake in the project, ensuring alignment and investment in its success and any derivative storytelling that results from their work. - Audiences gain access to stories that inspire, educate, and connect across cultures and generations. This isn’t just about one film. It’s about creating a sustainable, collaborative model for storytelling that empowers families, filmmakers, and creatives to work together in new ways. For us, it is about providing Storytelling For ALL™ and Filmmaking For ALL™ By bridging the gap between traditional work-for-hire services and fully independent productions, STORYSMART® is pioneering a model that ensures all stakeholders have a voice and a share in the project’s outcome. This hybrid approach is not only innovative but also necessary. As the storytelling landscape evolves, so too must the ways in which we approach collaboration, ownership, and equity. A Steak Guerrilla is a blueprint for what’s possible when filmmakers and families work together to honor the past while shaping the future of storytelling. Help Us Bring A Steak Guerrilla to Life We’re thrilled to embark on this journey and invite you to join us in bringing A Steak Guerrilla to life. Follow the project’s progress on Facebook, LinkedIn, and at steakguerrilla.com . Together, we can ensure that Dr. Taca’s legacy—and countless other untold stories—live on for generations to come. Stay tuned for updates and thank you for supporting this bold new vision for storytelling. Whether through engagement, financial support, or simply sharing the story with others, you can play a part in helping us redefine how remarkable true stories are brought to the screen. About STORYSMART® Nothing is more enduring than a beautiful film that brings a story alive on screen and in our hearts. Great stories demand nothing less than cinematic Hollywood storytelling. STORYSMART® specializes in helping mission-driven organizations and public figures make the most of their story using a proprietary approach that blends Hollywood cinematic storytelling with museum-like collection curation and story-focused brand licensing. STORYSMART® redefines Hollywood production by partnering with clients to develop their story into a film, allowing them to control their IP rights and benefit financially as their story is produced by the best filmmakers and storytellers.
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