A Public Figures Guide to Film Development

STORYSMART® • July 1, 2024

Introduction

Public figures have unique stories that can captivate and inspire audiences worldwide. Transforming these personal experiences into films offers a powerful way to share one's journey with a broader audience, ensuring that the narrative remains authentic and true to the person behind the story.

However, this process requires careful planning and collaboration with industry professionals to achieve the level of excellence audience expect from the entertainment industry. While producing a beautiful film that tells an authentic story well isn’t easy, it is possible following a path well worn by the entertainment industry’s best independent filmmakers.

This guide will provide a comprehensive roadmap for public figures to control their storytelling process, from securing source materials to navigating legal and financial structures. This is a roadmap that has the public figure essentially playing the role of producer of their own story. Think of them as acting as their own Hollywood Studio to bring their own story to the screen.

While that might seem like a novel idea, it really isn’t. Just open the latest issue of Variety, Hollywood Reporter or Deadline to read about all the actors and others who have formed their own studios to bring stories to the screen. If Reese Witherspoon or Barack Obama can create their own Film Production Studio, so can you. So let’s dive into the basics.


Section 1: Securing Your Storytelling Source Materials


Documenting Your Story

The first step in developing a film based on your life is to create a comprehensive archive of your story. It all starts with getting organized. Begin by collecting all personal documents, photos, letters, and other memorabilia that capture significant moments in your life. These materials will serve as the foundation of your narrative, providing authentic details that can enhance the storytelling process.

Hire a good digital archivist to scan these materials and protect the physical items in archival quality storage.

Organizing these materials chronologically can help in identifying key events and themes. Consider using digital tools and software to catalog and annotate these items, making it easier to reference them during the scriptwriting process.

You may want to invest in a basic digital asset management system that will make these items key word searchable. There are many great options on the market. If you have a small number of items with embedded meta data, you might be able to get away with simply using a simple file folder structure, but it is our experience that once you have an archive it will grow quickly as you acquire new assets. If your smart about your efforts, the process of producing your film alone will create valuable materials (ex. photos of shoots, artwork etc.). It is good to have an organizational system in place.

Bottom line – spend time organizing your story and proving what you own. The process of filmmaking starts with securing your storytelling IP. An archive is a must.


On-Camera Interviews

Another vital aspect of securing your story is to conduct on-camera interviews with individuals who have been significant parts of your journey. These could include family members, friends, colleagues, and other influential figures. These interviews not only add depth and different perspectives to your story but also provide valuable visual and emotional content for the film.

Ensure that all interviewees sign consent forms that grant you the rights to use the footage and their stories (ex. life rights agreements). Additionally, have your film crew and producers work under a work-for-hire agreement, securing all creative outputs as your property. This legal step is crucial to retaining full control over the content.

We also recommend considering registering the copyright on the footage and/or the transcripts or summaries you produce. It is important to have a solid chain of IP custody that is easily verifiable. It will make your attorneys and insurance company happy.


Digital Archiving

Engaging a digital archive company to digitize your personal assets is another important step. Digital archiving preserves your photos, letters, notes, documents, and memorabilia while embedding metadata that solidifies your copyright claims. A well-organized digital archive ensures easy access and use of these materials in storytelling, making your narrative both comprehensive and protected.

Digital copies can also be backed up in multiple locations, providing an added layer of security. This investment in digital archiving not only safeguards your story but also facilitates the creative process by making your materials readily accessible to your collaborators.

Down the road you may choose to license some of these assets to others to generate additional revenue.


Section 2: Choosing the Right Producer and Screenwriter


Finding the Right Fit

Choosing the right producer and screenwriter is critical to ensuring that your story is told accurately and compellingly. Start by researching potential candidates and examining their previous work. Look for professionals who have experience in adapting true stories and who have a track record of creating high-quality films. Invest in an IMDB Pro account so you have access to more information and a way to connect.

Conduct interviews with potential collaborators to gauge their interest in and understanding of your story. Discuss their creative vision and how they plan to approach your narrative. It’s important that they share your passion and commitment to telling your story authentically.


Evaluating Experience

Experience is a key factor in selecting your team. Look for producers and screenwriters who have worked on similar projects and have demonstrated an ability to handle the nuances of true-life adaptations. Examples of successful collaborations in film adaptations can provide valuable insights into what makes a partnership effective.

Ask for references and talk to past collaborators about their experiences working with the producer or screenwriter. This due diligence can help you make an informed decision and choose professionals who will respect and enhance your story.

Be prepared to pay the best creatives well. You want to ensure you get the best people and they are excited to work on your project. Most of the best folks are represented by agencies.


Section 3: The Importance of Creative Alignment


Shared Vision

Ensuring that your producer and screenwriter share your vision for the story is crucial. Begin with in-depth discussions about the themes, tone, and key messages you want to convey. These initial conversations set the foundation for a collaborative and aligned creative process.

Regular communication is essential. Schedule frequent meetings to discuss progress, review drafts, and brainstorm ideas. This ongoing dialogue helps maintain a unified direction and ensures that everyone is on the same page.


Creative Collaboration

Effective collaboration involves not just sharing ideas but also being open to feedback and different perspectives. Encourage your team to bring their creative input while staying true to the core of your story. This balance can lead to innovative and compelling storytelling.

Establishing a collaborative environment where everyone feels valued and heard can enhance the creative process. Techniques such as joint brainstorming sessions and regular feedback loops can foster a productive and positive working relationship.


Conflict Resolution

Creative differences are inevitable in any collaboration. Establish strategies for resolving conflicts early on to maintain a positive working relationship. This could include setting up a mediation process or agreeing on decision-making protocols.

It’s important to address conflicts constructively, focusing on finding solutions that benefit the project. Maintaining respect and open communication can help navigate disagreements without derailing the creative process.

Our advice is to listen carefully to experienced storytellers and heed their advice. They know their craft better than you do. Don’t get stuck in the mud trying to micromanage your storytelling. Trust the process. That said, you control what is produced and have the ultimate veto power depending on the legal structure you select as part of the production model. More on that next.


Section 4: Maintaining a Say in the Storytelling Process


Active Participation

As a public figure, staying involved in the storytelling process from start to finish is vital. Your unique perspective and insights are invaluable in ensuring the authenticity of the narrative. Attend script readings, provide feedback, and be present during key production phases to maintain your influence over the project.

Your involvement also signals your commitment to the project, motivating your team to deliver their best work. Active participation helps keep the story aligned with your vision and ensures that the final product reflects your experiences accurately.


Balancing Control and Trust

Balancing your control over the story with trusting the expertise of industry professionals can be challenging. Set clear boundaries and expectations from the beginning. Define the aspects of the story you feel most strongly about and where you’re willing to be flexible.

Trusting your team’s expertise is crucial for the project’s success. While it’s important to maintain oversight, allowing creative professionals to bring their skills and perspectives to the table can enhance the story. Finding this balance is key to a successful collaboration.


Section 5: Legal Structure for Film Development


Forming a Legal Entity

Setting up a production company or legal entity to manage your film project is an essential step. This structure not only provides a formal framework for your project but also offers legal and financial protections. A production company can manage contracts, handle financial transactions, and ensure compliance with industry regulations.

Forming a legal entity also facilitates raising funds and managing finances. It provides a clear organizational structure that can attract investors and streamline the management of the project’s budget.

In Hollywood, regardless of the project, a special purpose vehicle is formed for each project and often for each stage of a project (ex. Development, Production etc.). The typical structure is an LLC. Sometimes it is nesting LLC. Typically they structures are manager managed LLC – with investors playing the role of investing but not controlling the day to day. That is likely the vehicle you will want if you want to attract investors.

You will likely want a limited purpose LLC -organized for the limited purpose of producing the film. You will want to engage a good entertainment lawyer with Hollywood financing, as well as a securities lawyer familiar with film financing to make sure you do everything the right way.


Raising Private Investment

Attracting private investors to fund your film requires a compelling pitch and investment proposal. Highlight the unique aspects of your story, its potential audience appeal, and the creative team behind the project. Investors need to see both the artistic and financial viability of the film.

Create a detailed business plan that outlines the budget, projected revenue, and distribution strategy. Providing a clear financial roadmap helps build investor confidence and demonstrates that you have a solid plan for the film’s success.


Compensating Storytelling Creatives

The Hollywood funding model typically includes a financing pool and a producers pool to compensate key creatives. The financing pool is used to cover production costs, while the producers pool compensates the producer, screenwriter, director, and other key personnel.

Many investors may not be familiar with film financing models that contain two pools with a detailed recoupment waterfall. That process is too much to get into in this post, but take our word that it is the right approach to attracting the best filmmakers and storytellers in the industry. If your serious about producing an entertaining film that does well at the box office, be sure to take of the creative team.

Clearly outline the compensation structure in contracts, specifying payment terms, profit-sharing arrangements, and any bonuses based on the film’s performance. This transparency ensures that all parties understand their financial stake and are motivated to contribute their best work.


Contractual Agreements

Having clear contracts is essential to protect your interests and ensure fair compensation for all involved. Contracts should outline roles, responsibilities, and compensation terms, providing a legal framework for the collaboration.

Include clauses that address intellectual property rights, distribution rights, and any future adaptations. This comprehensive approach ensures that your story is protected and that all parties are aligned on the project’s goals and terms.


Conclusion

Transforming your unique experiences into a film is a powerful way to share your story with the world. By taking control of the storytelling process, collaborating with industry professionals, and navigating legal and financial structures, you can ensure that your narrative remains authentic and compelling.

Securing your storytelling source materials on the front end, choosing the right producer and screenwriter, and maintaining creative alignment are crucial steps in this journey. By staying actively involved and balancing control with trust, you can guide the project to success.

Forming a legal entity, raising private investment, and establishing clear contractual agreements provide a solid foundation for managing the film development process. This comprehensive approach not only protects your story but also enhances its potential to inspire and resonate with audiences.

Your journey from idea to screen is a testament to your commitment to sharing your experiences. With careful planning, professional guidance, and strategic collaboration, you can bring your story to life on the big screen, creating a lasting impact and connecting with audiences worldwide. Start your journey today and let your story unfold in the world of cinema.


About STORYSMART®

Nothing is more enduring than a beautiful film that brings a story alive on screen and in our hearts. Great stories demand nothing less than cinematic Hollywood storytelling.

STORYSMART® specializes in helping mission-driven organizations and public figures make the most of their story using a proprietary approach that blends Hollywood cinematic storytelling with museum-like collection curation and story-focused brand licensing.

STORYSMART® redefines Hollywood production by partnering with clients to develop their story into a film, allowing them to control their IP rights and benefit financially as their story is produced by the best filmmakers and storytellers.


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We are honored to share some big news. Our documentary, A Steak Guerrilla in St. Louis: The Dr. Arturo Taca Story, has been selected as one of five projects to receive funding from the St. Louis Film Project , a collaboration between the Regional Arts Commission (RAC) of St. Louis and Continuity . This recognition comes from a highly competitive pool of 115 applicants. The grant—up to $100,000—represents a decisive vote of confidence in our story and our approach to telling it. It also offers meaningful momentum as we enter the next phase of production. Most importantly, it reinforces what we believe: Dr. Arturo Taca’s story matters and deserves to be told. A Story Rooted in St. Louis — and Felt Across the World “A Steak Guerrilla in St. Louis” is a documentary rooted in the unlikely convergence of midwestern Americana and Filipino resistance. It follows the story of Dr. Arturo M. Taca, a Filipino surgeon and political exile who made St. Louis his home while taking a stand against Ferdinand Marcos's brutal dictatorship. Before terms like “fake news” and “disinformation” became common in American discourse, Dr. Taca uncovered the truth behind the Philippine president's fraudulent war record. That investigation began here—in dusty archives just outside of St. Louis—and set off a chain of events that toppled a brutal dictator. Our film uses a hybrid storytelling format, combining animated reenactments, interviews, and archival research to tell this story in an emotionally resonant and visually striking way. The Grant That Helps Make It Possible The St. Louis Film Project grant, funded through RAC and administered by Continuity, is part of an initiative to uplift the film community in St. Louis. RAC’s press release states that the fund was created to “support local filmmakers and organizations to tell stories rooted in St. Louis.” The evaluation process was rigorous. “Choosing five projects from over 100 submissions was no easy feat," said Vanessa Cooksey, President of RAC. "The talent and stories presented were incredible.” That’s why being one of the five chosen is more than just a financial boost—it affirms this story’s value and connection to our community. It means much to us, and we don’t take it lightly. A Delayed Start But a Firm Deadline While the grant announcement arrived months later than initially expected, we’ve been working behind the scenes to be ready to go once we receive funding. With this grant officially in place, we’re full steam ahead. The grant contractually obligates us to deliver the completed film by January 2026. 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Why We’re Still Seeking Donor Support Even with the RAC grant, bringing this film to life in the way it deserves will take more. Animation, archival licensing, original score composition, color grading, distribution planning—it all adds up. And some of this can't be sourced in a way that fits grant guidelines. And because of the ambitious deadline, we’ll need to scale quickly without cutting corners. That’s where you come in. We’re seeking additional donor support to help us: Expand our animation sequences and visual storytelling capacity. Secure the rights to key archival materials that deepen the film’s historical accuracy. Shoot at least a couple of interviews with key individuals who live outside our region, including the Philippines. Invest in editorial and post-production tools that allow us to move efficiently without sacrificing quality. Ensure the finished film reaches the broadest possible audience, from film festivals to classrooms to international broadcast platforms. 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It is the kind of thing Hollywood agents and entertainment lawyers do for their clients. But with A Steak Guerrilla in St. Louis: The Dr. Arturo M. Taca Story , we’re charting new territory. This time, we’re not just helping someone prepare to tell their story—we’re taking the lead in the telling by producing an independently financed documentary about a remarkable man who passed away more than 27 years ago. He isn't here to lead the effort. This project represents a logical evolution for STORYSMART®: developing a hybrid model that blends independent filmmaking with family collaboration, allowing us to control the intellectual property (IP) while inviting Hollywood creatives to share in the equity. In a sense, pun intended, we are flipping the script a bit. We seek to pioneer a new way of bringing true stories to the screen, and we’re excited to share this journey with you while honestly admitting we are not entirely sure it will actually work. Our goal is to develop a truly collective collaborative model that grows the pie and benefits all involved. Rejecting exploitation and aligning roles to play to everyone's strength to forge a new path for true stories to the make it the screen. From Chaos to Cinema: Our Mission at STORYSMART® In our core business, we guide clients through the overwhelming “blob” phase of their personal histories—where ideas and materials are scattered and disorganized—getting them to a refined collection of copyright protected storytelling source materials that ensures they are fully ready for filmmaking, publishing, and much more. It is meaningful and rewarding work that makes a real difference for our clients. We work with individuals and families who are passionate about preserving their legacies, helping them turn their stories into lasting works of art they own. This approach ensures that our clients retain creative control and ownership over their narratives so they can make the most of their story. We put them in the driver's seat of the professional storytelling process like an agent might do for a celebrity. Whether it’s producing a feature documentary, writing a best selling memoir, or simply conducting a cinematic interview, the result is a legacy project that captures the essence of their life and experiences for future generations. It’s a process that centers around our clients’ involvement, their voice, and their vision. In many respects it mirrors the best practice pre-production research process deployed by the greatest documentary filmmakers like Ken Burns. It is tailored for an elite level of clients that demand excellence every step of the way, but it isn't for everyone. Why is that? It is a significant investment. The client pays us on fee-for-service basis. They own it as though they did it themselves. This model is ideal for client's who expect to remain in the drivers seat. We essentially act as a ghostwriting service, but with a cinematic spin on that idea. What sets A Steak Guerrilla apart is that this isn’t a high-end fee-for-service project. It isn't for a public figure, an organization or a high-net-worth highly accomplished individual. The biggest difference is huge to us. We are not being paid to do it. We are investing our own time and our own money to bring the story to the screen. We are essentially functioning as an independent filmmaker or studio. Same as any other. But not entirely. We are offering our client the opportunity to invest in order to be a joint venture partner in the project. Or if they don't want to invest, we will own the film ourselves as independent filmmakers. This is a STORYSMART®-led initiative where we’re not only producing the film in collaboration with great filmmakers but also developing new intellectual property in collaboration with Dr. Arturo M. Taca’s family. We are working to raise the money to make it happen. This marks a significant evolution in how we operate, highlighting our ability to innovate and adapt in the world of storytelling. Our goal is to develop a new way that democratizes access to great storytelling, while also making it a win-win-win for all involved. A Hybrid Approach to Filmmaking Our work on A Steak Guerrilla represents an innovative middle ground between independent production where the filmmaker owns it all and the traditional work-for-hire models where the client owns it all. It’s a hybrid approach that brings together the best of both worlds: - Independent Control: By leading the fundraising and production efforts, we as a team retain control over the creative direction and the IP, ensuring the story is told with integrity and impact. - Collaborative Partnerships: We’re working hand-in-hand with Dr. Taca’s family to honor their legacy while also inviting Hollywood creatives to contribute their talents with an equity stake in the project. This model is breaking new ground in the film industry, demonstrating how filmmakers, families, and creatives can work together in a collaborative collective to bring untold stories to life. Assuming Dr. Taca's family invests, they join us as equity parters. If they don't invest money, but simply provide access to the story, we will make sure they share in the profits. It is a win-win approach that ensures all parties have a vested interest in the project’s success while maintaining creative alignment and authenticity. Why This Story Matters Now Dr. Arturo M. Taca’s story is one of resilience, heroism, and humanity —a story that still resonates deeply today. More than 27 years after his passing, A Steak Guerrilla aims to shine a light on his remarkable story. For the Filipino community and the global diaspora, it’s a chance to celebrate a shared history of resilience and pride that might otherwise be lost to history. For broader audiences, it’s an opportunity to learn about an unsung hero whose story deserves to be part of the global narrative. At STORYSMART®, we believe stories like this are more important than ever. In an era where historical narratives are often simplified or overlooked, A Steak Guerrilla seeks to provide depth, context, and emotional resonance. It’s a film that not only preserves history but also inspires future generations. What to Expect from the Steak Guerrilla Documentary The Steak Guerrilla documentary will be a deeply moving exploration of Dr. Arturo M. Taca’s life and legacy, told through a combination of expert interviews, animated reenactments, and never-before-seen archival materials. Key elements of the film will include: - Firsthand Accounts: Through interviews with family members, historians, and those familiar with his life, the film will provide an intimate look at Dr. Taca’s courageous actions and their lasting impact. - Archival Materials: Using photographs, documents, and his unpublished personal memoir, the documentary will reconstruct the historical context in vivid detail, allowing viewers to immerse themselves in the era. - Animated Reenactments: To bring critical moments of Dr. Taca’s story to life, we will incorporate carefully crafted reenactments that highlight key events, including his covert efforts to aid guerrilla fighters. - Global Perspective: The film will explore the broader implications of Dr. Taca’s work, connecting his story to the larger narrative of Filipino resilience and the shared sacrifice to restore democracy to the Philippines. With this rich tapestry of storytelling techniques, Steak Guerrilla will honor the past while engaging contemporary audiences with its universal themes of courage, humanity, and the enduring contribution of one man’s actions. A Vision for the Future of Storytelling With A Steak Guerrilla , we’re proving that stories can be brought to the screen in a way that benefits everyone involved: - Families retain a say in how their legacies are shared. - Creatives receive a stake in the project, ensuring alignment and investment in its success and any derivative storytelling that results from their work. - Audiences gain access to stories that inspire, educate, and connect across cultures and generations. This isn’t just about one film. It’s about creating a sustainable, collaborative model for storytelling that empowers families, filmmakers, and creatives to work together in new ways. For us, it is about providing Storytelling For ALL™ and Filmmaking For ALL™ By bridging the gap between traditional work-for-hire services and fully independent productions, STORYSMART® is pioneering a model that ensures all stakeholders have a voice and a share in the project’s outcome. This hybrid approach is not only innovative but also necessary. As the storytelling landscape evolves, so too must the ways in which we approach collaboration, ownership, and equity. A Steak Guerrilla is a blueprint for what’s possible when filmmakers and families work together to honor the past while shaping the future of storytelling. Help Us Bring A Steak Guerrilla to Life We’re thrilled to embark on this journey and invite you to join us in bringing A Steak Guerrilla to life. Follow the project’s progress on Facebook, LinkedIn, and at steakguerrilla.com . Together, we can ensure that Dr. Taca’s legacy—and countless other untold stories—live on for generations to come. Stay tuned for updates and thank you for supporting this bold new vision for storytelling. Whether through engagement, financial support, or simply sharing the story with others, you can play a part in helping us redefine how remarkable true stories are brought to the screen. About STORYSMART® Nothing is more enduring than a beautiful film that brings a story alive on screen and in our hearts. Great stories demand nothing less than cinematic Hollywood storytelling. STORYSMART® specializes in helping mission-driven organizations and public figures make the most of their story using a proprietary approach that blends Hollywood cinematic storytelling with museum-like collection curation and story-focused brand licensing. STORYSMART® redefines Hollywood production by partnering with clients to develop their story into a film, allowing them to control their IP rights and benefit financially as their story is produced by the best filmmakers and storytellers.
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