Launch A YouTube Channel To Share Your Story & Build Your Brand Community

Ron Watermon • February 18, 2020

Here Are Reasons Why You Should Consider Your Own Channel

Are you thinking about launching your own YouTube channel?

I recently shared a video on my StorySMART YouTube channel where I cover the main reasons why you should seriously consider launching your own YouTube channel for your brand. I shared my personal reasons for launching my channel.

The video is helpful because there isn't much out there on YouTube about WHY you should launch a channel. There is a TON of videos about HOW you can do it. I know, because I watched a lot of them - seems like hundreds - as I hemmed and hawed and procrastinated in making my go - no go decision on launching the channel.

For me, my decision was really rooted in my passion for video storytelling and brand community building. I see both of those things as my niche. I believe every brand should be telling their story using video. I also believe brands need to nurture the development of their brand community. YouTube embodies both.

I also wanted to increase my video production skill set and teach myself YouTube by using it. Trial and err. Anyway, I realize there isn't much of a YouTube ecosystem in St. Louis, which is a HUGE missing in our community. I see StorySMART stepping into that opportunity. Anyway, check out my episode and let me know what you think. Until next time, stay StorySMART (#getStorySMART).

By Ron Watermon • October 12, 2026
Murder in A Small Town.
By Ron Watermon • October 5, 2026
How an NBC Sports Promotion Became Ted Lasso
By Ron Watermon • September 30, 2026
Building STORYSMART STUDIOS, Part 1
By Ron Watermon • September 29, 2026
STORYSMART® Preview Series 1: Steak Guerrillas
By Ron Watermon • September 28, 2026
Join us October 16th at the Hi-Pointe Theatre for a screening of Chuck Berry: Hail! Hail! Rock 'n' Roll benefiting Johnnie Be Good
By Ron Watermon • September 22, 2026
How A24's TONY Found the Story Inside Anthony Bourdain's Life
By Ron Watermon • September 14, 2026
The Story Behind Removing Brand Logos on TV
By Ron Watermon • September 7, 2026
What Hugh Howey's Story Can Teach Us
By Ron Watermon • September 4, 2026
NETFLIX's INSTADOCS Series Is Collapsing the Distance Between Journalism and Documentary Filmmaking - Offering a Lesson In What It Takes to Tell Stories at the Speed of News
By Ron Watermon • September 1, 2026
What's the difference between an amateur and a professional filmmaker?
Show More